Built By Snowman is making all the right moves for its Alto’s Adventure sequel
One of the great Canadian success stories in mobile games is Alto’s Adventure, an endless snowboarding game launched in early 2015 by Toronto-based Built by Snowman, Inc.
It was among the 10 highest rated mobile games of that year, according review aggregation service Metacritic. Even more impressive than its warm reception from critics was its instant and overwhelming appeal to players. It climbed to the top spot in the paid app rankings on Apple Inc.’s App Store in the U.S. and Canada on its first day, and it went on to reach number one in just about every market and country in the months that followed. It was a smash hit.
“For a small team like ours, I think we knew inside of 24 hours that we’d made something we considered very successful,” says Ryan Cash, Snowman’s founder and CEO. “The first sign that something special was happening was waking up on our planned launch day and seeing over 500 tweets about the game before even formally announcing that we’d initially released it for iPhone and iPad.”